The format was here. The price wasn't.

LOCK'D started in 2026 with an Australian student, a product that already existed overseas, and a price that made no sense here.

Caffeine pouches were being sold in Australia for more than $30 a tin. For something you might use every day, that is unsustainable. We worked out the number you actually need to get near is $10 a tin, then went looking for a manufacturer who could get us there without dropping the quality. We tested, we compared, we picked one, and we packaged and imported it ourselves.

Our 5 pack is $59 including shipping. That is $11.80 a tin and $0.79 a pouch, which makes it cheaper per serve than the caffeine most people are already buying.

Inflation is high, hours are long, work is harder to find and money needs saving. We are an Australian owned and Australian run brand keeping a good product at a price that survives a normal week. That is the whole plan: more flavours, more places to buy it, same price discipline.